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Course Introduction Pt 2
Approach
The course approaches the material at three levels:
Theory: For each topic the theory will be introduced through lectures, class
discussions,
and selected readings from the academic and professional literature.
Guided Application: Students will acquire application practice through exercises
and case
analyses.
The Market Plan: You will be asked to develop a marketing plan for a technology
company
that you're interested in studying, or develop a marketing plan for a technology that you
would
like to take to a market. The marketing plan will be built in stages over the semester,
after each
topic is concluded. During the semester, you'll be asked to present your plan as it takes
shape.
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