MT 330
Marketing in the Technology Enterprise

 

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Course Introduction Pt 7

Cases, exercises, and marketing plan: Grading standards are described with their respective assignment descriptions.

Late Submission of Assignments: Timely submission of cases and exercises is equally important. Generally, these assignments are discussed in class on the day they are due. If the assignment is submitted after that session, the student does not benefit from doing the assignment on his/her own, and he/she is given an unfair advantage over others. To compensate for this unfair advantage, late assignments will be accepted with a reduction of five points for each session missed.

In the case of our course, if an assignment that is due on Tuesday is submitted the following Thursday, five points will be deducted; if it is submitted the following Tuesday, 10 points, etc.

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Classroom/conference participation. A numerical grade based on both the quality and quantity of participation.
The following three points should serve as a rough guide to instructor expectations:

Grade Comment Quantity Comment Quality
75 (C) One comment on each discussion question. The comments demonstrate a grasp of the lecture and reading material being discussed but little or no recognition of others' comments
85 (B) An initial comment and occasionally a follow-up comment. The comments not only demonstrate a grasp of the material but build positively on others' comments.
95 (A) Student actively participates in the discussion The comments recognize, build on, and/or summarize others' comments, offer a resolution of opposing views, provide particular insight into the issue, and/or suggest some new directions for the discussion.

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Calculating your final grade:

The relative weights to be assigned in computing the final grade are as follows:

Activity Weight
Class Participation (including case exercises) 40%
Marketing Plan 25%
Midterm Exam 15%*
Final Exam 20%*

Total

100%

*At instructor's option.

The final letter grade is determined from the numerical grade using the following conversion table:

If your numerical grade is between

and

then your letter grade is

96.67

100.00

A+

93.34

96.67

A

90.00

93.34

A-

86.67

90.00

B+

83.34

86.67

B

80.00

83.34

B-

76.67

80.00

C+

73.34

76.67

C

70.00

73.33

C-

66.67

70.00

D+

63.34

66.67

D

60.00

63.34

D-

<60

F

I*

*Policy on granting "I" (Incomplete): A grade of "I" will be given only if truly extenuating circumstances (e.g., extended illness) prevent the student from submitting assignments on time.

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Honor Code

Vanderbilt's Honor Code governs all work in this course, including written case assignments,
examinations, and term projects.

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