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|
Bers, John (instructor)
 |
Affiliation |
Assoc. Professor of
the Practice Management of Technology
Vanderbilt University School of Engineering |
| Address |
Featheringill
Hall 336 |
| Interest Areas |
Technology Strategy,
Marketing and Policy |
| Phone |
(w) 615-343-4965 |
| e-mail |
john.a.bers@vanderbilt.edu |
| Office Hours |
M, 10-12
F, 2:30-4:30 or by appointment |
Dr. John A. Bers is Associate
Professor of the Practice of the Management of Technology at Vanderbilt University's School of
Engineering. His interests focus on how technology and industrial companies
identify actual and hidden assets and realize their business value in current and emerging
markets.
John's career in strategic marketing and business development spans
thirty years
and several high-technology industries. Before joining the faculty at
Vanderbilt, John managed
strategic analysis and business development at Northern Telecom Inc., and strategic and
technical planning for the Gas Research Institute, the research and development arm of the
U.S. natural gas industry. He has also been in private practice as a
technology marketing consultant.
John's formal education includes a B.Sc. from Yale University in physical chemistry, an
MBA from the University of Chicago, an interdisciplinary doctorate from Harvard in
planning and business strategy, and a Ph.D. in Management of Technology from Vanderbilt
University. He has been an active member of several national and regional professional
societies and has made numerous presentations on strategic business development and
repositoning to national and regional audiences.
John also recently developed and taught one
of the nation's first pure Internet graduate level courses in the marketing of advanced technology
products and services. Other university teaching assignments have included courses in the
dynamics of technological change, technology policy, business policy, principles of marketing, industrial
marketing, electronic commerce, and management of technology. He currently serves on the
faculty of National Technological University, the nation's leading provider of advanced technical education and training from a
distance.
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